Teriberka is a popular Far Northern destination for tourism in European part of Russia. It is located in Murmansk region, next to Norway and Finland. And it is the easiest way to get to the Northern Ocean in this area to see whales and watch the Polar Lights or Aurora Borealis. That gave me an idea for the tagline playing on words:
Teriberka — The Close North
The font was also designed by me specially for this project and has the specific northern shapes.